As a marketer and Ecom business owner, I've seen Chase's Facebook ads on Fb and I think Fb a very effective way to go as far as advertising his products and site on there. The problem that I see is that he's not being active enough in his ads. I went to the comments section of his ads and Chase himself needs to engage with people there and answer some questions in a way that they can be intrigued to continue going onto his site and purchasing his products, but there is no engagement there and people are basically saying that what he teaches doesn't work. He needs to engage with potential customers on there just as he does on his girlschase articles. Doing this will actually give bigger return since facebook has such a large reach. I can help Chase with his targeting and retargeting marketing for free which can improve his facebook adspend ROI or ROAS (Return On Ad Spend) to get at least 2x ROAS return. Meaning he spends $100 and gets $200 in return. But with digital products there's potential for much more.
You need to engage with them in the comments section convince them otherwise. You can hire virtual assistances to give scripted responses that are good enough to qualify for customer answers, but since this field is much more unique and in need of personal answers, you most likely will have to do it yourself.
As far as marketing funnels go, there is the time tested long page marketing funnel, but Chase's video on his One Date System is pretty good. Usually you want a long page which consist of convincing the potential customer with questions and answers of why they NEED this material in order to make their dating lives better. But I think his video does a very good job of this already without the long page process of questions and answers.